How I Build 

Design is a power multiplier.
It’s how culture, technology, and business align to turn ideas into products that matter at scale.

I work at the intersection of industrial design, hardware, manufacturing, and strategy.

My background is hands-on, but my focus today is on shaping and scaling product systems, where long-term design and production decisions directly influence business outcomes.

I’m a co-founder of PLAATO, a company building connected hardware and software for both consumer and professional markets.

PLAATO’s consumer products are used in 90+ countries, while its professional platform supports breweries and producers across 40+ countries worldwide.

The company has evolved from standalone devices into a broader data and AI-driven platform, combining connected hardware, cloud infrastructure, and software to help producers understand and improve their processes.

My work centers on product direction, industrial design, hardware development, and manufacturing strategy, from early prototypes through global production.

Much of it happens outside the office, in factories, with suppliers, and in cross-functional teams.

I’m drawn to work where design is not decoration, but a way to create clarity, alignment, and lasting value at scale.